On December 11, 2025, the awards ceremony for the winners of the National Competition "Brand of the Year – 2025" under the title "Peak of Glory" was held at the Crowne Plaza Dushanbe Hotel.
The event was attended by the First Deputy Prime Minister of the Republic of Tajikistan Mr. Kholiqzoda Hokim Hikmatullo, Assistant of the President of the Republic of Tajikistan on Economic Issues Mr. Hikmatullozoda Nematullo, Minister of Economic Development and Trade of the Republic of Tajikistan Mr. Abdurahmonzoda Abdurahmon Safarali, Chairman of the State Committee on Investments and State Property Management of the Republic of Tajikistan Mr. Rahimzoda Sulton Nurmahmadpur, Chairman of the Committee for Tourism Development under the Government of the Republic of Tajikistan Mr. Jumakhonzoda Jamshed Jurakhon, as well as heads and deputies of a number of ministries, agencies and representatives of the private sector.
The ceremony was opened by First Deputy Prime Minister of the Republic of Tajikistan Kholiqzoda H. H., Assistant of the President of the Republic of Tajikistan on Economic Issues Hikmatullozoda N. and Minister of Economic Development and Trade of the Republic of Tajikistan Abdurahmonzoda A. S.
The main goal of this competition is to implement the instructions and directives of the Founder of Peace and National Unity – Leader of the Nation, President of the Republic of Tajikistan, His Excellency Emomali Rahmon, ensure sustainable development of the private sector, encourage domestic producers of goods and services and promote company brands in the domestic and foreign markets.
The competition's goal is to identify and showcase successful brands, enhance their reputation and prestige among consumers, encourage and develop entrepreneurship and promote the production of import-substituting goods and products targeted at domestic and export markets.
This competition held in the country for the fifth time, featured 116 brands in 14 categories and 65 subcategories.
Manufacturing and service companies participated in the competition and received awards, including Automobile Industry Akiya Avesto LLC, Marmari LLC, Acoma LLC, Amiri LLC, Kombinati Shiri Saodat LLC, Afzali Sugd LLC, City Card LLC, SSB of the Republic of Tajikistan Amonatbonk, Bonki Eskhata OJSC, Alif Bonk OJSC, Siyoma Mall LLC and others.
